Miles leads a team of 25 people dedicated to designing, implementing, and managing data solutions on behalf of some of the world’s largest brands.
In this presentation, Miles shares practical insights on how marketers can build a successful identity management strategy in order to recognize their customers without the use of 3rd-party cookies.
Listen to this talk to learn:
Which digital marketing areas will be affected the most by the demise of 3rd-party cookies.
The 4Ps of OMD’s identity framework and how it helps marketers to review identity solutions and understand the marketplace.
The 3 types of approaches for building an identity management strategy, how they work and when they should be used — based on the quality of a brand’s first-party data.