How to Build a Future-Proof Identity Management Strategy


Miles leads a team of 25 people dedicated to designing, implementing, and managing data solutions on behalf of some of the world’s largest brands. 

In this presentation, Miles shares practical insights on how marketers can build a successful identity management strategy in order to recognize their customers without the use of 3rd-party cookies. 

Listen to this talk to learn:

  • Which digital marketing areas will be affected the most by the demise of 3rd-party cookies.

  • The 4Ps of OMD’s identity framework and how it helps marketers to review identity solutions and understand the marketplace.

  • The 3 types of approaches for building an identity management strategy, how they work and when they should be used — based on the quality of a brand’s first-party data.

More resources

If you enjoyed this video, you might want to see the fireside chat between out UK lead Kunal Jogia, and Tom Rolph, VP International at Tapad.

In this video, they discuss the importance of creating an ecosystem that is independent of 3rd-party cookies, and how to embrace the changes on the market as an opportunity for more control and greater freedom.

Watch the video