CDP Content Library
Snackable blogs & ebooks on topics like personalization, customer data, AI and journey orchestration; tailored for industries like airlines, financial services, insurance and more.
Useful Downloads
Explore in-depth CDP research, comprehensive guides, practical frameworks, and valuable insights designed to guide you through everything about customer data.
Video-Based Insights
Engaging video content and webinar recordings on essential topics like CDP advice, cookieless world, navigating MarTech industry, and others.
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Comprehensive CDP Glossary
A concise glossary of essential CDP terminology and trends for 2024 — covering key concepts to simplify the complex world of customer data platforms.
What is a CDP?
The perfect starter guide to customer data platforms, covering their functionalities, differences from other data management tools, and their essential role in modern marketing.
+115% Conversion Rate Uplift on Brand Search
Levi's Strauss & Co.
+25% In revenue via email marketing
KLM Royal Dutch Airlines
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+272.75% Increase in the number of vacancy alerts
Randstad
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+86% Increase in leads
Vattenfall
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+90% Increase in requests for information
Mazda Netherlands
