NEW eBook: The comprehensive framework for optimizing customer journeys. Download your guide!
Relay42 is a Customer Data Platform built to be usable by marketers without the need to employ experts, lean on IT resources, understand coding languages, or get tied up in data-wrangling tasks. With fast implementations and our proprietary first-party data programs, drag & drop functionality, and built-in journey orchestration engine, marketers can elevate their performance in an environment they’re familiar with.
With Relay42’s built-in journey orchestration engine, marketers can point-and-click to integrate unified customer profiles to any channel (paid, owned, online or offline), and coordinate cross-channel, personalized experiences at huge scale! Think of it as air-traffic control over the entire customer experience, and allows the teams to stay working in the channel tools they already know and understand.
Relay42's Journey AI module provides the marketing team with ready-to-use prediction modules customized to their unique data sets. With Journey AI, marketing teams can analyze vast amounts of data, enabling them to comprehend customer behavior, optimize targeting, identify the next best channel and product, and ultimately boost conversions and revenue.
From data pseudonymization to server-side tracking, client-side activation, adherence to data processing regulations, and the management of consent, Relay42 is known for delivering the highest levels of compliance for the way businesses manage their customer data. And with the sunsetting of third-party cookies, our partnership with Google’s Privacy Sandbox APIs, sophisticated connectivity to AdTech channels, and our real-time engine, it makes Relay42 the only CDP built for marketing performance in the Cookieless World.
To drive the highest possible impact, Relay42 customers can benefit from an accelerated three-month onboarding program, hundreds of proven industry-specific first-party data use cases, and the guidance of expert consultants. We’ll elevate your team to become certified experts in creating impactful personalized customer journeys, tackle privacy and the Cookieless World with confidence, and inject Journey AI into their marketing programs to reduce media waste and deliver the most relevant experiences that convert.
Go beyond good-enough personalization by activating your customer data. We explain all in our new insights hub: