Resource Hub

2021 Marketing: Resources for a New Paradigm

2021 Marketing: Resources for a New Paradigm

Find innovation & growth amidst uncertainty

From the demise of 3rd party cookies to looking forward to post-pandemic economic recovery, marketers are inheriting a big task for 2021. 

  • How will you continue to optimize your customer journey amidst ever-emerging privacy laws, channel proliferation and shifting consumer needs?
  • What is the best way to market responsibly to consumers during the pandemic? 
  • Is your identity management strategy ready for a first-party-data first shift as cookies are left behind? 

There is a lot to consider in planning for the year ahead. A lot of us have been taking it a day, week, month, quarter at a time — and that's ok! It's important to be agile and shift as the market — and the world — shifts. 

But in the face of change and uncertainty, there is always an opportunity for innovation and growth. And that's what this hub is about. So grab a cup of coffee and stick around for a while to browse the latest articles, ebooks and on-demand webinars covering all the most relevant topics to get you prepared for the year ahead. 

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Respectful Marketing in the Cookieless World: 3 Steps to Get Started

The demise of the 3rd-party cookie is a huge opportunity for businesses to rethink their marketing strategy. Here's why, plus 3 steps to get you started.
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How your marketing strategy can benefit from consumer privacy laws

Adjusting your processes and martech stack to be compliant with ever-evolving consumer privacy laws is a pain — there's no way around that. But we believe it's also an opportunity to reevaluate the way your customer journey takes your customer's wishes into account. 

In this webinar, Relay42 founder Tomas Salfischberger and Relay42 Solutions Architect Matilda Kristoffersson dive into a new model for transforming the way you think about — and address — consumer privacy. 

VIDEO

Marketing in Transition: How to Succeed in the Post COVID-19 Reality

How is Covid-19 impacting business & how are brands adapting their data and marketing strategies for changing consumer behavior? Join the discussion.
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More Marketing Resources for 2021

How to Update Your Customer Journey to Cope with COVID-19 Changes
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How to Update Your Customer Journey to Cope with COVID-19 Changes

Webstore peaks, new online buyers who aren't used to e-commerce... COVID-19 has changed a lot. Here's how to adjust your customer journeys accordingly.
Are Customer Data Platforms the Answer to Marketers’ Data Dilemmas?
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Are Customer Data Platforms the Answer to Marketers’ Data Dilemmas?

We're looking at the promise of CDPs and whether they will really provide the solution to your data unification challenges.
3 Powerful Use Cases to Restart Airline Digital Marketing
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3 Powerful Use Cases to Restart Airline Digital Marketing

Relay42 co-founder Tomas Salfischberger shares 3 practical use cases to help airline marketers restart their digital marketing activities and support the airline industry on its way to recovery.
3 Emerging Digital Transformation & Marketing Trends in the Midst of COVID-19
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3 Emerging Digital Transformation & Marketing Trends in the Midst of COVID-19

Relay42 CEO Rogier van Nieuwenhuizen shares 3 major insights on the future of data-driven marketing in the wake of COVID-19
Responsible Marketing: It’s Not Just Courtesy, in Europe it’s the Law
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Responsible Marketing: It’s Not Just Courtesy, in Europe it’s the Law

Here's what the Privacy Collective's class-action GDPR lawsuit means for businesses and consumers. Let's talk global IDs, transparency and consumer rights.

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