CDP Content Library

Discover how travel marketers can reverse the decline of loyalty programs with real-time data and omnichannel engagement strategies.

Customer acquisition has never been easy, but today, finding and converting new customers is becoming tougher than ever before. Marketing budgets remain heavily weighted towards acquisition, yet marketers are increasingly challenged to find and effectively engage the right prospects.

Learn how to unlock the potential of anonymous website visitors by leveraging privacy-compliant data collection and personalized marketing strategies to increase engagement and conversion rates.

Learn the best practices and common pitfalls in Customer Data Platform implementations to ensure a smooth and successful onboarding experience for your business.

Learn how to calculate and optimize Customer Acquisition Cost (CAC) for your business in 2025. Discover effective strategies to reduce CAC while ensuring growth and sustainability.

2025's key digital marketing trends: AI-driven personalization, enhanced customer data strategies, and preparing for a cookieless world. 

Discover how misleading marketing KPIs can waste resources and learn which metrics genuinely drive business growth and revenue.

Learn how calculating Customer Lifetime Value (CLV) for B2C brands works in 2025 to contribute to customer retention & long-term growth. 

Discover why EU brands benefit from working with EU-based CDPs. Learn how local data privacy compliance and faster support can enhance customer data management.

Discover how conversational marketing leverages real-time, personalized interactions to reduce ad spend and drive higher conversions. 

Learn how to easily embark on your Customer Data Platform (CDP) journey, leverage cross-departmental collaboration to overcome inefficiencies and unlock the true potential of your marketing efforts. 

Learn how to reach the right audiences with your marketing message, increase brand loyalty and customer retention for your airline. 

Learn how to transform your digital marketing strategy with customer data to achieve better results from your cross-sales, and achieve better customer satisfaction. 

Discover the key differences between a Packaged CDP or a Composable CDP that utilizes Reverse ETL to determine which solution best fits your business needs today and into the future.

Learn how harnessing customer data and creating hyper-personalized campaigns can help airline marketers achieve more success with their digital marketing efforts.