Insights Hub

Exceptional Experiences through Customer data

Exceptional Experiences through Customer data

Unleash the power of understanding

It's time to stop personalizing based on best guesses about what your customers want. Customer data is the goldmine of information that your customers give to you directly, telling you exactly how to help them, with the right message, on their preferred channel, one to one.

Every day, marketers are using the customer data they already have to drive better customer experiences, exceptional personalization, and customer interactions which are both more meaningful and more efficient. 


Building long-term trust-based customer relationships

Тrust is everything when it comes to the digital marketplace. Discover the three steps that will help your marketing team build and maintain long-term trust-based customer relationships.
Learn More

How to exceed expectations with customer data

The principles of customer experience haven’t changed much: every marketer still wants to be wherever the customer is, with exactly what they need; when they need it. The difference is that now the technology exists to turn personalization from an approximation or a pipe-dream into real-time responsiveness, endless intuitive customer experiences — and increased ROI.

Activating your customer data means tuning into your customers’ wishes, anticipating how best to serve them, and getting the marketing message right the first time — every time. It’s building customer relationships based on responsiveness, attentiveness, and insight — or, put simply, the power of understanding.

See how to start delivering exceptional CX through the powerful strategy of activating customer data.

Customer-led personalization


3 surprisingly simple ways to make your CX profitable

Learn about 3 of the best customer data activation strategies that you can action now for maximizing customer experience ROI.

See the Relay42 platform in action

Request a demo and understand how our platform can help you to start delivering orchestrated, end-to-end customer journeys and get to true 1:1 personalization at scale.