Press release

Relay42 Reveals Impressive Results from AI-Driven Prediction Module for Digital Marketing

5 September 2023

Relay42 is excited to announce that the latest results from our new AI module, Journey AI (JAI) are in. In this use case with a global fashion retailer, JAI has generated impressive conversion rates and return on ad spend (ROAS). All in a matter of months. 

''The outstanding results achieved through our collaboration with the customer and developed in partnership with media experts at OMD Media are indeed impressive. We are proud to report that our programmatic campaigns have resulted in a remarkable doubling of conversion rates. Moreover, by strategically implementing JAI in observation mode within our search campaigns, we have observed a substantial conversion rate uplift of 3.3x compared to alternative audience signals across crucial European markets. Furthermore, the return on ad spend has increased by nearly 2.1 times in our programmatic endeavors, surpassing the brand's previous performance in these markets'', says Ruth Addario, Director, Audience Solutions at OMD EMEA.

JAI started as a pilot that ran alongside traditional targeting methods so that the team could compare the performance. These results represent a significant milestone in our joint effort to revolutionize how digital marketers understand and serve their markets.

Harnessing the power and potential of AI 

The client’s marketing team has already activated three channels on JAI, namely Search, Social Media, and Programmatic advertising. Utilizing the Relay42 Customer Data Platform to analyze their customer data, JAI was able to make accurate predictions about the audience that would be most likely to convert. The results demonstrate the power and potential of AI in terms of reaching the right customers at the right time - the moment when they are ready to buy. 

Tomas Salfischberger, CEO of Relay42: “Marketers already use AI and machine learning to some degree within their existing toolsets. However, they are only utilizing fragments of this valuable data. What sets JAI apart is that it utilizes all the customer data right across the business to make more accurate predictions. It has been specifically designed for ease and speed of adoption. Within a matter of days, customers are up and running with a fully customized model based on all their customer data. This means the marketing team can rapidly drive business value and quickly enjoy the benefits, and the results.” 
 

Forging pioneering partnerships

This joint project with leading media agency OMD was a shining example of how AI can help businesses get better results and reach a wider audience. The product's agility and scalability allow for A/B testing, enabling businesses to request predictions for their campaigns and test the results as they go. Our innovative approach to AI-powered advertising is set to drive growth for businesses of all sizes and from all sectors. 

In addition to its ability to revolutionize advertising, JAI can also be used to improve and enhance a variety of other business activities and functions. Users can harness the power of JAI to make better strategic and tactical decisions, predict outcomes, and make any other type of conversion or churn prediction. Plus, it can be integrated into the business, ready to work right away. There is no need for an external development team and very little internal resources are required. JAI is based solely on the client's own data, making it much more precise and up-to-date than legacy systems where data is scraped from a large number of businesses with disparate buyer profiles.
 

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