Press release

Amsterdam, 18 February 2020

Relay42, a platform for Intelligent Journey Orchestration that empowers businesses to create meaningful customer relationships, has appointed Paul Poels as Chief of Customer Services and part of the company’s management team. In this role, he’ll be leading Relay42’s Consultancy department, with the ultimate goal of helping customers achieve their business goals with the Relay42 platform and supporting Relay42's growth in the Journey Orchestration space. 

Poels brings almost 20 years of experience in strategic consulting and marketing with him, having held positions in KPMG Consulting and McKinsey, as well as various leadership roles in Philips. Most recently, he served as Global Head of Digital Marketing Optimization and Digital Analytics at Philips, where he was responsible for improving the user experience and increasing the impact of digital marketing and e-commerce.

"The MarTech industry is very appealing to me," says Poels. "Businesses all over the world are looking for ways to connect with their customers in a meaningful, personalized and seamless way. Relay42 offers the technology to help them achieve exactly that, and the company is growing globally at enormous speed. I'm truly excited to join Relay42 and work hand in hand with some of the biggest global brands, supporting the adoption of effective use cases and helping them increase their business impact."

"We are excited to welcome Paul as head of the Consulting team and part of the leadership team," says Rogier van Nieuwenhuizen, CEO at Relay42. "The Chief of Customer Services role is crucial for ensuring that our customers get the support they need in order to achieve their business goals with the Relay42 platform. Paul brings a wealth of expertise in consulting, data-driven marketing and people management. His experience as a consultant, combined with his digital marketing experience, make him the ideal candidate to team up with our customers to create an in-depth understanding of their opportunities and most relevant use cases."