Relay42 Launches a Customer Data Platform Tailored for Airlines

Amsterdam, 17 September 2024

Relay42, a leading European Customer Data Platform (CDP), is proud to announce the launch of its real-time CDP specifically designed for the airline industry. The solution addresses industry-specific challenges, including optimizing passenger load factor, enhancing real-time customer acquisition, and boosting ancillary sales. The Relay42 CDP for Airlines leverages over a decade of experience collaborating with global airlines to deliver tailored, high-impact results.

Key capabilities of the Relay42 CDP for Airlines:

• Deep insights into passengers’ behaviors: Relay42 CDP for Airlines integrates CRM data (demographics, past bookings, feedback) with real-time online behavior to provide comprehensive insights into passenger behaviors.

• Omnichannel 1-to-1 personalization: The Relay42 Journey Orchestration module connects all marketing channels (email, paid media, mobile apps, web, SMS, CRM) to deliver relevant 1-to-1 customer journeys at scale, enhancing customer acquisition.

• Revenue management integration: Relay42 for Airlines seamlessly integrates revenue management with digital marketing, automating price adjustments across owned and paid channels, ensuring that customers are promptly informed of the latest offers and changes, thereby maximizing revenue.

• Passenger load factor optimization: With Relay42, marketers can link real-time passenger behavior to the current Passenger Load Factor (PLF), allowing them to target passengers most likely to book with flights that have lower PLF. This approach boosts customer satisfaction and PLF simultaneously.

• Boosting ancillary sales with AI: Relay42 for Airlines uses predictive AI to enhance ancillary sales by delivering personalized, AI-driven recommendations to each passenger, maximizing relevance and increasing profit margins.

"The airline industry has always been one of our core areas of expertise. For over a decade, we have partnered with global airlines to help their marketing teams drive success. We’ve now packaged that expertise into a tailored solution designed specifically to meet the unique needs of airline marketing teams," said Tomas Salfischberger, CEO and founder of Relay42.