Relay42 Product Release: Profile View

Amsterdam, 5 November 2019

This October, Relay42 announced the release of their new Profile View feature at their annual customer event. Designed with the goal of offering easier access to customer data and increasing transparency, the feature gives marketers using the Relay42 platform full access to data and insights on an individual profile level. 
Profile View Features

The new section of the Relay42 platform organizes profile data into 4 main categories: 

• Audiences
• Mappings
• Journeys
• Facts

Each section offers important insights into a different area of customer activity. Hailey Shutkowski, Head of Pre-Sales at Relay42, expects the new feature to play an essential role in providing marketers with the insights they require to prove the value of their activities and further optimize their customer journeys with the help of artificial intelligence: 

"There are a lot of things going on in the background of the platform with data that are very abstract. The Profile View feature brings that all together so marketers can get a better understanding of how profiles are built, along with the granularity of how data is captured. Not to mention it gives them real-time insights into the parts of the journey a specific profile is in."

About Relay42

Relay42’s platform for Intelligent Journey Orchestration empowers businesses to create meaningful customer relationships by utilizing smart technology to transform fragmented interactions into seamless journeys. Relay42 gives businesses the freedom, flexibility and agility to build sustainable customer relationships, using valuable customer data as a baseline.

Global brands including AirFrance-KLM, Heineken, Mazda and Vodafone-Ziggo rely on Relay42 to anticipate and address customer needs in real time across all online and offline channels. Relay42 is the only platform built for AI-driven customer journeys with real-time connectivity to all systems and touchpoints.