Build Unified Customer profiles with real-time ID resolution
- Relay42 creates real-time customer profiles as soon as an anonymous visitor hits the website, or when a data source is first connected;
- Multi-key identity resolution quickly maps behaviors, engagements and facts to profiles for instant activation across channels;
- Predictive AI enhances profiles with conversion, churn, and product decision scores.
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“Relay42 started off being all about helping us reach our goal of getting 8 million unique people identifiers.”
“Relay42 fits perfectly to break down silos so we could actually tell our story to the customer on the right channel at the right time.”
Improve segmentation and audience creation
- Relay42's audience builder provides a wizard to guide marketers towards hyper-targeted audiences and segments for any campaign or journey;
- Marketers utilize the full breadth of unified customer data within the CDP for making audience selections;
- Real-time behavioral triggers, predictive AI scores and customer facts all drive better segmentation.
Train Predictive AI models for better decisions
- Out-of-the-box predictive models to improve conversions, reduce churn, make better product recommendations & more;
- Leverage the AI predictive analytics inside Relay42's segmentation, audiences and journey orchestration modules;
- Optimize media spend with predictive AI to tell you who and who not to target in campaigns.
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Orchestrate omnichannel customer journeys
- Orchestrate always-on customer journeys, and set up personalization triggers and audiences for paid, owned and social channels;
- Run experiments and control group tests across all your journeys to optimize customer experiences;
- Leverage our predictive AI within customer journeys to optimize journey and campaign performance.
Personalize the real-time moments that matter
- Coordinate consistent personalization across all your channels powered by unified customer data;
- Optimize and personalize paid media campaigns by sending variables to ad and social tools to improve message selection;
- Create dynamic experiences with content blocks, countdown timers, popups/modals and more...
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Improve customer intelligence with analytics & insights
- Utilize drag & drop analytics to better understand your customers, prospect behaviors, attribution, channel performance and more;
- Built-in generative AI functionality enables marketers to ask unlimited questions about their data in a conversational way.
Get confidence from our data security & compliance standards
- Relay42 is your future-proof solution for managing the world of compliance with the highest standards of data security and pseudonymized personal data;
- Every year we re-assess our approaches to customer data security with independent auditors. So whether its compliance with the GDPR, CCPA or other regulations we've got you covered.
Unified Customer Profiles
- Relay42 starts building unified profiles from the moment an anonymous visitor enters the website.
- Multi-key identity matching attaches clickstream data to profiles, ready for activation in sub-second real-time...
Predictive AI Models
- Pre-built predictive AI models start training on your event data to enrich profiles with predictions.
- Generic trainer enables prediction models to be created for a variety of desired outcomes...
Journey Orchestration
- Orchestrate always-on journeys and set up sophisticated personalization triggers and audiences for paid, owned and social channels.
- Connect online, offline, paid and social channels to a central decisions engine to coordinate full customer journeys...
Real-time Personalization
- Inject personalized experiences into real-time moments to optimize conversions.
- Integrate to any channel, including paid media and social, to power the personalization of content and offers.
Insights & Analytics
- Analyze marketing performance and better understand your customers with cross-channel insights and analytics.
- Ask unlimited questions of your data and campaigns using trustworthy CDP data and unified profiles...
Experiment & Launch Use Cases at Scale
- Test, learn and optimize customer journeys, and launch new, revenue-driving use cases at scale.
- Simply connect new sources and channels at will to experiment and track against goals and targets...
Privacy-Native CDP
- Rely on the highest standards of data compliance with end-to-end encryption of PII and a solution built for privacy-native marketing of the future.
THE CHALLENGE FACING MARKETERS
- Ineffective approach to manage and analyze fragmented sets of customer data that live in disconnected systems
- Limited personalization and lack of coherence in marketing messages
- Compliance and data privacy issues due to managing customer data across multiple platforms
THE SOLUTION FOR UNIFIED CUSTOMER JOURNEYS
- Unified and simplified management of customer data integrated from all marketing channels
- Sophisticated, hyper-personalized and consistent targeting
- A single source of truth with privacy and compliance in design
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BUILT FOR CUSTOMER-CENTRIC MARKETING INNOVATORS
Only the most innovative enterprises stay ahead of the rapidly changing marketing and advertisement scene.
Relay42 empowers the innovators with a modular customer data solution that offers marketing teams exactly what they need, when they need it.- Slash ad spends and time sinks
- Attract new customers & boost retention
- Offer personalized & meaningful ads
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