How to Calculate Customer Lifetime Value (CLV) for B2C Brands (2025)
How to Calculate Customer Lifetime Value (CLV) for B2C Brands (2025)
For any business, it is more expensive to acquire new customers than to sell to existing customers.
31.1.2025
9
min read
Why EU Brands Should Work with EU-Based CDPs
Why EU Brands Should Work with EU-Based CDPs
Customer data has become an invaluable resource, and brands are racing to capture their share while respecting consumer preference …
15.10.2024
5
min read
Zero-Party Data, Chatbots and Connecting the Dots: The Future of Conversational Marketing
Zero-Party Data, Chatbots and Connecting the Dots: The Future of Conversational Marketing
Conversational marketing is the use of real-time two-way conversations to engage with your customers – and is one of the fastest, …
13.9.2024
5
min read
How Airline Marketers Can Be More Relevant with Hyper-Personalization
How Airline Marketers Can Be More Relevant with Hyper-Personalization
Hyper-personalization differentiates itself from personalization by going beyond simple segmentation – leveraging advanced predict …
12.6.2024
3
min read
