Anonymous Personalization: How to Turn Website Visitors into Loyal Customers
Written in partnership with Dotdigital. A visitor lands on your website, browses products, but leaves without a trace. No email, n …
Customer Data Platform Implementations: Best Practices and Pitfalls
Implementing a Customer Data Platform (CDP) is a major project for any business, but many companies underestimate the complexity, …
2025 Customer Acquisition Cost (CAC) Calculator
" Marketers, commercial teams and CFOs would all agree that calculating customer acquisition cost (CAC) is one of those things tha …
3 Digital Marketing Trends You Need to Watch Out For In 2025
Now that we’re out of the bombardment of 2025 marketing predictions in January, we felt that it was the right time to offer some d …
How to Calculate Customer Lifetime Value (CLV) for B2C Brands (2025)
For any business, it is more expensive to acquire new customers than to sell to existing customers.
Why EU Brands Should Work with EU-Based CDPs
Customer data has become an invaluable resource, and brands are racing to capture their share while respecting consumer preference …
Zero-Party Data, Chatbots and Connecting the Dots: The Future of Conversational Marketing
Conversational marketing is the use of real-time two-way conversations to engage with your customers – and is one of the fastest, …
How Airline Marketers Can Be More Relevant with Hyper-Personalization
Hyper-personalization differentiates itself from personalization by going beyond simple segmentation – leveraging advanced predict …
