How to Increase Loyalty and Retention in the Airline Industry
IS AIRLINE LOYALTY DEAD? What started out in the 1980s as an attempt at product differentiation has now turned into a multibillion …
How Airlines Can Increase Cross-Sales and Boost Customer Satisfaction
Plane tickets have never cost less In 1955, a one-way ticket from London to New York was the equivalent of $7,026 in today’s money …
How to Increase Passenger Load Factor with Customer Data
PASSENGER LOAD FACTOR: YOUR AIRLINE’S MOST CRUCIAL KPI Every flight your airline sends out costs money.
How to Increase Airline Ancillary Revenue More Effectively
GLOBAL SURGE IN ANCILLARY SALES: AN INDUSTRY TREND The airline with the highest ancillary revenue in 2022 was Delta, with over $8 …
How to Boost Airline Customer Acquisition With 1-to-1 Marketing
If you’re a marketer in the airline industry, you probably know a few things about the state of customer acquisition and online sa …
Using ID Resolution to Personalize Experiences for Unknown Website Visitors
Marketing personalization remains a much-discussed topic, and with good reason. A 2021 report from McKinsey & Company found th …
How to Be Compliant with the GDPR When Using Google Analytics
With more and more countries ruling that Google Analytics is not compliant with the General Data Protection Regulation (GDPR) in i …
Moving to Server-Side Analytics? Here’s How to Make the Most of It
Like many analytics app providers, Google is sunsetting its Universal Analytics (UA) solution – and not before time. Born in an er …
Data Activation vs. Journey Orchestration
Simply put, marketing automation platforms make marketing tasks easier. They streamline repetitive processes, improve overall effi …
Relay42 Behind the Scenes: Crafting a Winning CX for Our Clients
Helping brands create meaningful relationships with their customers is at the core of everything we do. We’re proud of the way our …
