3 Powerful Use Cases to Restart Airline Digital Marketing
3 Powerful Use Cases to Restart Airline Digital Marketing
We've been working closely with airline marketers for over a decade, helping the likes of KLM, Air France, and Transavia leverage …
2.7.2020
6
min read
Walking a Few Miles — or Touchpoints — in Your Customer's Shoes
Walking a Few Miles — or Touchpoints — in Your Customer's Shoes
Why you need to mirror — not lead — customer journeys, and how you can keep up.
24.1.2018
3
min read
Customer Strategy, Not Attribution, is a Marketer's Route to the Boardroom
Customer Strategy, Not Attribution, is a Marketer's Route to the Boardroom
The climb from CMO to CEO means becoming more accountable and strategic. Relay42’s Tomas Salfischberger looks at why attribution m …
12.6.2017
4
min read
