How KLM lifted conversion rate with smart marketing

Marketing has evolved into a paradox. Now, businesses need to connect the dots across customer journeys, with technology, by following their data trails in order to deliver. For global airline KLM, this means reaching the right person, with the right message, in the best context, at the precise moment they need to be nudged along their journey.
In revenue via Email ("Mail my search")
Conversion increase via owned and paid channels

KLM: Growth hacking for customer-centricity

See how Relay42 helped leading Dutch airline KLM optimize their media spend, orchestrate one-to-one marketing and increase engagement.