How Mazda doubled their effectiveness

As an ambitious automotive brand, Mazda needs to be smarter with their marketing across channels to continue growing in a market with many players. This means they need to do things differently by aiming for quality, connected experiences as their car sales grow by record double-digit percentages, and their digital footprint accelerates. Here’s how Mazda realized soaring marketing successes with the Relay42 DMP in the Netherlands.
Increase in requests for information
More dealer leads
Increase in conversion ratio of banners

How marketers can personalize customer experiences

In this webinar hosted by The Drum, Mazda and Relay42 explain why it's important to personalize the customer journey and anticipate your customers' needs.