NS increases conversions with hyper-personalization at scale

NS is the Dutch national hub for public transport, with nearly 35,000 employees and an annual turnover of €5 billion. With an ambition to deliver service and personally relevant marketing to each customer – yet interacting with 4 million visitors per month – they needed a way to centralize and scale the delivery. Relay42 offered the right solution; to automate and orchestrate the marketing execution of NS, with remarkable results.
Conversion rate uptake

How NS increased the conversion rate

Dutch national rail NS used Relay42 to scale customer-centric service from one-to-one, to many, which resulted in higher clickthrough and conversion rates.