NS first focused their hyper-personalization efforts on their website and later expanded to other customer touchpoints. In order to convert customers more effectively, the Relay42 Platform activated tailored messaging, smartened through connected data, with messaging varying from relevant offers to service updates.
The marketing team was also able to save unnecessary budget spend that would have otherwise been wasted on primitive re-targeting of all NS visitors, had it not been for a new layer of intelligence from the Relay42 Platform.
The ability to distribute messages effectively with Relay42 resulted in a conversion rate uptake of +14.9%.
The growing connections of the Relay42 Platform allowed the NS marketing team to both target customers via email and serve them personalized offers in real-time on other channels they had interacted with, such as the NS website, display networks, and even television.
Thanks to the Relay42 platform, NS was able to achieve seamless journey orchestration across multiple key touchpoints.
In this case, it resulted in a 776% increase in click-through rate on their personalized website homepage.