NS first turned their hyper-personalization efforts to their website and later expanded to other customer touchpoints. The Relay42 DMP activated tailored messaging, smartened through connected data with messaging varying from relevant offers to service updates – which converted customers more effectively.
At the same time, the marketing team was also able to save unnecessary budget spend which may have been wasted on primitive re-targeting of all NS visitors, without a layer of intelligence from the DMP.
This ability to distribute messages effectively with Relay42 resulted in a Conversion Rate uptake of +14.9%.
The growing connections of the DMP allowed the NS marketing team to not only target customers via Email, but also serve them personalized offers in real-time on other channels they had interacted with – whether this involved touchpoints like Website, Display networks or even television.
With Relay42, the orchestration of a seamless journey across multiple touchpoints is achievable for NS.
In this case, it resulted in a 776% increase in Click-through Rate on the personalized website homepage.