Beyond the tool: CDP as a practice

How can you get the most out of your CDP?

When businesses decide to implement a Customer Data Platform (CDP) they do it for a specific purpose or a limited set of use cases. However, being the centralized repository for all customer information, CDP is more than just a marketing tool - it is a  single source of truth to power your customer experience strategy, the backbone of your sales, marketing, and customer service activities.

That's why it is so important to talk about CDP as not just a tool for collecting customer data but also as a practice across departments.

Once you start to zoom out from the view of investing in a CDP as a tool and evaluate the impacts and business-wide benefits, you are much better placed to make your CDP investment successful, and in fact, discover many new use cases that improve the potential ROI and value from the platform itself.

In this ebook, we discuss what it means to see CDPs as a practice.

Download the ebook and discover:

• The core elements of a successful CDP investment.
• A list of typical use cases that you need to be able to implement with your CDP.
• A bundle of impactful CDP case studies from Relay42 customers.

Released on 27/12/2022.