Ebook
Evaluating CDPs? Consider This
Learn what CDPs are (and aren't) and discover the four standard features every CDP should have and how to evaluate CDPs based on your business — and customer — needs.
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About the ebook
As CDPs (Customer Data Platforms) are growing in popularity, we’ve been getting a lot of questions about them. So many, in fact, that we decided to write an eBook about them.
Some of the questions we're addressing include:
- What do CDPs actually do?
- How can they help marketers?
- How does that compare to other types of data management technology?
We’re tackling this and more, so if you’re considering the CDP route, head over now and download your copy.
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