EBOOK

How machine learning breaks through the data bottleneck?

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How machine learning breaks through the data bottleneck?

How machine learning enables digital experts to break through the data bottleneck?

The rapid adoption of Customer Data Platforms (CDPs) is the result of a simple promise: to assemble unified customer profiles by combining all customer data a company has. Yet profiles have no value in themselves and companies with a new CDP face the challenge of how to effectively use their user profiles. In this ebook, together with the CDP Institute, we explain how machine learning can help.

Get this guide and learn more about:

  • The challenge of having too much data
  • How machine learning breaks the data bottleneck
  • Examples of successful case studies using machine learning to optimize their marketing
  • How to prepare your team and organization for implementing machine learning