The rapid adoption of Customer Data Platforms (CDPs) is the result of a simple promise: to assemble unified customer profiles by bringing together all the fragmented customer data from across the enterprise. However, unified customer profiles have no value in themselves, and companies adopting a CDP face the challenge of how to effectively use their CDP data to improve the results of their marketing.
The beauty of having huge volumes of data in one place with a CDP, is that it is the perfect source of data to power accurate predictions through machine learning. In this ebook, a collaboration between Relay42 and The CDP Institute, we explain how machine learning can help you break through data bottlenecks and optimize your marketing programs.
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