The Ultimate Guide to Preparing Your Marketing for a Cookieless World

Are you ready for a cookieless world?

With Google now following other browsers and tech giants to impose its deadline in 2024 to deprecate the use of 3rd party cookies for targeting and measurement of programmatic advertising, brands need to explore new solutions including, but not limited to, Google's Protected Audience API (formally known as FLEDGE), re-consider contextual targeting, and focus on how to leverage first-party data at scale for lookalike audience building and activation of on-site unknown users.

To help digital experts navigate this journey Relay42 has created this comprehensive ebook on the cookieless world.  

Get this guide and learn more about:

• The current context around third-party cookies.
• The impact of the cookieless world on marketing.
• Technical solutions to succeed in a cookieless world.
• Effective methods for collecting first-party data responsively.
• Practical checklist to help you decide on the right strategy for your business