The countdown has begun. Starting in January 2024, Google will begin the process of sunsetting 1% of all third-party cookies in Chrome, with a complete removal scheduled by the end of the year. But what might seem like a small fraction carries colossal implications for the entire world of digital marketing.
The Future of Marketing is About to Change Forever. Are You Ready?
With the third-party cookie era ending, hitting your marketing targets is about to become an entirely different ballgame—one that's more challenging and undoubtedly more expensive. The marketing funnel, as we know it, begins to spring leaks, creating a pressing need for innovative solutions.
Without third-party cookies, marketers are at a crossroads.
The question is: What is the way forward?
Watch our latest webinar and gain firsthand insights into practical solutions that can help you overcome challenges arising from the loss of third-party cookies, ultimately future-proofing your digital marketing strategy.