Toolkit
4 types of CDPs: which is right for you?
In this guide, we break the CDP landscape into four distinct categories and explain the differences and benefits of each type of solution.
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About the toolkit
Driven by hype — and a widespread appreciation for data activation — the CDP marketplace has exploded.
So, which CDPs are worth investigating, and which ones promise more than they can deliver? To answer that question, we need to break the CDP landscape into four functionally distinct parts: data pipe, analytics, automation, and orchestration.
Grab this guide and discover:
- What are the characteristics of the 4 different types of CDPs?
- What to consider when choosing a CDP?
- How to decide which one is the right one for your business needs.
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