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Customer Data Platform vs Data Management Platform
Learn how CDPs and DMPs compare and which option would suit your strategic goals.
Customer Data Platform vs Data Management Platform - What's the difference?
Are you considering implementing a Customer Data Platform (CDP) and wondering how it differs from a Data Management Platform (DMP)?
In this guide, we’ll compare and contrast CDPs and DMPs to help you understand which option would suit your strategic goals, and which is the most sustainable in light of the upcoming ‘cookie apocalypse’.
Grab this comparison guide and discover:
- What is a CDP and what is a DMP?
- How do CDPs and DMPs collect data?
- What insights do you get from a CDP and a DMP?
- Which solution allows you to create customer journeys?