RealCDP™ is a certification program managed by the Customer Data Platform Institute. It defines a set of features required for a product to perform the functions that most users expect from a CDP. The goal of the certification is to help buyers choose a CDP vendor by arming them with a simple checklist of features that must be met for a system to deliver on the CDP promise. The full audit covers a total of 70 individual elements, categorized in 17 CDP-related capabilities.
We are happy to share that Relay42 meets core and enhanced RealCDP capabilities and is recognized for its model-building, personalization, and journey orchestration capabilities.
If you are in the process of evaluating CDP vendors, this report will help you define your selection criteria.
Grab the full audit and read:
- A summary of the evaluation of the Relay42 Platform.
- An overview of the 17 RealCDP capabilities.
- A brief description of each CDP capability reviewed in the RealCDP Certification Audit.
