In December 2020 we invited Jad Naciri, a Customer Data Strategist at Air France-KLM, to join us at our annual customer conference,
Jad, who we had the pleasure of speaking with in-person pre-COVID-19, is an expert in building complex data-driven customer journeys, based on the context and needs of each individual customer.
In this fireside chat, Jad shares first-hand insights on how Air France adapted their digital marketing strategy to the challenges of COVID-19, and how the marketing team leverages first-party data to build long-lasting relationships with their customers.
Watch the video and learn about:
- The role of first-party data for understanding the needs of the customer.
- How customer journeys enabled Air France to mirror their customers in real-time and offer personalized services, tailored to each individual customer.
- How Air France is able to obtain a 360-degree view of the customer and break the silos between departments.
- Practical tactics for enriching the first-party data ecosystem while protecting consumers' privacy.
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