In December 2020 we invited Jad Naciri, a Customer Data Strategist at Air France-KLM, to join us at our annual customer conference,
Jad, who we had the pleasure of speaking with in-person pre-COVID-19, is an expert in building complex data-driven customer journeys, based on the context and needs of each individual customer.
In this fireside chat, Jad shares first-hand insights on how Air France adapted their digital marketing strategy to the challenges of COVID-19, and how the marketing team leverages first-party data to build long-lasting relationships with their customers.
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