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Marketing Performance in the Cookieless World

Marketing Performance in the Cookieless World

FIXING THE LEAKS IN YOUR MARKETING FUNNEL WITH FIRST-PARTY DATA STRATEGIES

While the removal of third-party cookies will have a direct impact on your audience reach at the top of the digital marketing funnel, marketing teams are already wasting an estimated 61% of their media budgets through poor targeting, missed opportunities and a variety of leaks throughout their middle-and-bottom parts of the funnel. 

Relay42 is proven to fix these leaks in the funnel through the combination of our multi-key identity management, cross-channel journey orchestration, and our cutting-edge Journey AI (JAI) to build predictive audiences. For our customers we're converting third-party data use cases into first-party data strategies to enable enhanced targeting, improved match rates, better relevance, and minimized funnel wastage.

Looking to drive marketing performance in the Cookieless World? Here’s how we do it:

Advanced Identity Management

Advanced Identity Management

Our real-time, multi-key ID resolution provides new opportunities for identifying, activating and personalizing real-time experiences for known and anonymous profiles.
Journey Orchestration (JO)

Journey Orchestration (JO)

Relay42's Journey Orchestration engine is 'air-traffic control' for every paid or owned channel to provide consistent omnichannel customer experiences.
Real-time Platform Architecture

Real-time Platform Architecture

It takes a lot to be truly real-time! In milliseconds, Relay42 allows you to respond to any tracked behavior or interaction from the moment it happens, through any channel.
A CDP that's 'Privacy-by-Design'

A CDP that's 'Privacy-by-Design'

Out-of-the-box, Relay42 ensures server-side tagging, client-side activation, data encryption, pseudonymized PII, and the highest levels of data security as standard.

Ready to optimize your Marketing Funnel?

Relay42 removes media wastage and optimizes the marketing funnel through the omnichannel activation of first-party data to ensure marketing teams achieve their desired sales outcomes despite reduced audience reach due to the loss of third-party cookies.

As well as our core Customer Data Platform capabilities, we power the adoption of new 'privacy-by-design' technologies and approaches, such as Google's Privacy Sandbox APIs, ID graphs, data clean rooms, consented lookalike audiences, and Predictive AI, to achieve effective audience targeting and personalization without third-party data.

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Ready to optimize your Marketing Funnel?

8 ways Relay42 helps marketers tackle the Cookieless World

  • Leverage a bank of hundreds of proven first-party data use cases in your industry
  • Orchestrate customer journey 'Experiments' to test, learn and measure impact
  • Use first-party data to reduce media wastage and leaks in your marketing funnels
  • Launch first-party data strategies that you're not executing on today
  • Have confidence that you're adhering to the highest standards of data compliance
  • Up-skill existing teams by putting predictive AI and journey orchestration into the hands of marketers
  • Deploy real-time personalization strategies you're not leveraging today
  • Benefit from experts in data-driven marketing as an extension of your team
The first use case was a huge success because of Relay42. We have more conversions against lower costs, and that makes everyone happy.


Pelle den EngelsmanCampaign Strategist
Transavia

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Want to learn more about the platform — and the strategy — that puts data at the heart of your customer journey?
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