Customer Data Platform

Customer Data Platform

1ST-PARTY-DATA-FIRST MARKETING

CDPs create a single source of truth for customer data from all channels, allowing brands to create individual customer profiles. Customer data platforms generally focus on leveraging customer data to improve marketing efficiency. They are an important step in MarTech evolution, as they leverage owned customer data, possibly in combination with marketing and media data, to improve marketing efficiency and effectiveness. 

Profile-based

Profile-based

Instead of cookie-based, for a flexible, future-proof ID management approach.
Personal

Personal

Activate data across channels and at an individual level rather than audience-based.
Real-time

Real-time

Operate in real-time all the time, from data collection through to activation.
Flexible

Flexible

You define the identifiers and merging rules — select the moments you want to merge.

Relay42 Orchestration CDP

The difference between Relay42 and other CDPs out there is that we believe you need more than just a way to centralize your data. 

With Relay42, you can activate your data across channels, learn from customer behavior, and leverage those learnings to optimize — and personalize — the customer journey. 

Relay42 Orchestration CDP

Functionalities you won't find in standard CDPs

  • Ability to connect offline data sources in real-time
  • Manage 2nd and 3rd party data
  • Manage sequential interactions
  • Ability to create, activate and optimize the entire customer journey
  • Ability to personalize all touchpoints at a 1-to-1 levelv
  • Built-in dynamic content capability
  • Experienced AI models to facilitate your industry-specific needs
  • Ability to connect your existing AI models and in-house intelligence
  • AI integrated with journey orchestration
  • AI applied in real-time at a 1-to-1 level
When a contract expires, we don’t wait until it’s too late, but proactively offer a new contract. We then focus our resources on making a conversion happen, regardless of which channel the customer uses.


Rob van den BergSr. Online Marketer
Vattenfall

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Want to learn more about the platform — and the strategy — that puts data at the heart of your customer journey?
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