CDPs create a single source of truth for customer data from all channels, allowing brands to create individual customer profiles. Customer data platforms generally focus on leveraging customer data to improve marketing efficiency. They are an important step in MarTech evolution, as they leverage owned customer data, possibly in combination with marketing and media data, to improve marketing efficiency and effectiveness.
The difference between Relay42 and other CDPs out there is that we believe you need more than just a way to centralize your data.
With Relay42, you can activate your data across channels, learn from customer behavior, and leverage those learnings to optimize — and personalize — the customer journey.