They want to switch siloed marketing campaigns, for a single customer view – then mirror the customer’s movements by smartening all data, across every touchpoint. And that’s when omnichannel orchestration becomes a reality for customers, too.
Using our next-generation data management solution to map out customer data trails, Joe the explorer can begin booking his accommodation on your website, receive recommendations for relevant ancillary products – like car rentals– on your mobile app as he travels along a road trip route. He gets a personalized tour suggestion pushed to his tablet on social media. Next time he browses, you know Joe likes active adventure trips.
This is a marketing reality for travel organizations using the Relay42 Intelligent Orchestration Platform.
Relay42 is a next-generation data management solution for Travel organizations, the only platform with integrated Artificial Intelligence and Orchestration that helps brands anticipate and address customer needs, wherever they go. Our Intelligent Orchestration Platform transforms your data into meaningful relationships by connecting internal & external data, and activating it on every channel, each touchpoint, and any smart device.
This paper helps marketers make smart data management a reality, through establishing industry challenges, and addressing adaptable journeys which will help you to successfully navigate an ever-connected world of customers.Download