Let’s face it - it’s a traveler’s market. Globetrotting is an increasingly accessible commodity, but a differentiable experience, and the availability of deals, offers, and vacation packages has tipped the scale. The average traveler is a savvy consumer. She is aware of her options: she compares prices and her preferences are unique. Her screen is flooded with destination specials, but most of it comes across as white noise. Your job is to remain relevant. To resonate with her when it counts. To compel her to value the relationship - so you can own it.
Unify your data across marketing channels for enhanced collection of customer behavior.
Formulate strategic messaging using dynamic content to send individual interactions, to many.
Create the rules for the best customer approach at each touchpoint, then scale.
Seize opportunities to cross-sell and motivate your customer to book again.