On the left side, Relay42's CEO, Christiaan van der Waal. On the right side, Supermetrics' CEO, Anssi Russi.
“Supermetrics is the pioneer of the evolving Marketing Intelligence category, already empowering more than 200,000 businesses,” said Anssi Rusi, CEO of Supermetrics. “True marketing intelligence must go beyond reporting dashboards. With this acquisition, we’re delivering that, combining real-time data with AI decisioning and cross-channel optimization. We’re creating a platform that empowers marketers to unify their marketing performance and first-party customer data into a single view, and use it to dynamically engage customers with the right message at every touchpoint.”
Founded in 2010, Relay42’s enterprise-grade CDP unifies customer data and enables dynamic audience building, targeting, and personalized experiences across digital and offline channels, including email, web, apps, and programmatic advertising.
“Relay42 helps businesses to turn siloed customer data into personalized customer journeys that drive business growth,” said Relay42 CEO Christiaan van der Waal. “Now, as part of Supermetrics, we can bring this capability to thousands of marketers globally, and augment Relay42 with Supermetrics' rich set of data integrations spanning performance marketing, e-commerce, CRM, and first-party data. Together, we’ll deliver on our shared vision to enable businesses of all sizes to leverage the power of real-time journey orchestration to create smarter, more relevant customer experiences.”
Customers of both platforms will soon see integrated features, including AI Agent–powered workflows that automate data analysis, journey optimization, and activation across channels.
Learn more about how Supermetrics and Relay42 are shaping the future of marketing intelligence:
About Supermetrics
Supermetrics is the leading Marketing Intelligence Platform, fueling insights for 200,000+ companies in 120 countries. By simplifying data integration and management, Supermetrics empowers businesses to become data-informed, turning insights into growth-driving decisions. Analyzing 15% of global ad spend, Supermetrics enables brands and marketing agencies to navigate privacy-first analytics with confidence. Founded in 2013, the Helsinki-based scale-up has 360+ employees worldwide, partnering with businesses to scale their marketing efforts and maximize the value of their data. For more information, visit https://www.supermetrics.com.
