From First Click to Customer: Acquisition Tactics That Work

24 June, Tuesday
13:00 BST | 14:00 CET
 Online
Hosted by: &

Customer acquisition is getting tougher with tighter regulations, rising competition, new channels, and higher ad costs—all while marketing budgets shrink. Marketers need fresh strategies to hit their targets.

Following our successful London event, Relay42 & Dotdigital are bringing this webinar to marketers worldwide to boost your acquisition strategies.

Join us and learn about:

• Harnessing Behavioral Data: How to identify and activate customer experiences across channels, even for anonymous visitors.
  
  
• Cross-channel Personalization: Learn how to tailor websites and paid campaigns for both known and unknown prospects.
  
  
• Actionable Tactics: 5 proven methods to convert web visitors into customers.

Marketing teams are getting more sophisticated at personalizing experiences across their owned channels to the customers and prospects who are known to them. However, with as much as 95% of digital traffic choosing to stay anonymous (i.e. not purchased or logged in), how can marketers harness this data to personalize their experiences and improve conversion rates?  

This session offers tactics, insights, and inspiration you need to take your customer acquisition strategies to the next level.