CDP For Airlines

Discover the very first Customer Data Platform designed just for airline brands, helping you create successful campaigns, optimize media spend, and deliver personalized experiences in real-time. 

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Relay42's CDP for Airlines is the only Customer Data Platform that supports the unique, real-time needs of airline marketers.

Launch industry-specific use cases that drive real impact related to improving Passenger Load Factor, real-time customer acquisition, and increasing ancillary sales.

Check out one of our experts explaining how our Customer Data Platform can improve your Passenger Load Factor KPIs. 

We were looking for a powerful solution that would allow us to interconnect our digital channels to our CRM. Relay42 fits perfectly in this because what we wanted to achieve was to break down silos and implement an omnichannel strategy, so we could actually tell our story to the customer on the right channel at the right time.
Jad
Jad Naciri

Customer Data Strategist | Air France

The first use case was a huge success because of Relay42. We have more conversions against lower costs, and that makes everyone happy. We’re now saving almost 50% on our retargeting budget a year with our first Relay42 use case alone.
Pelle den Engelsman
Pelle den Engelsman

Campaign Strategist | Transavia

With Relay42 we can deliver on the promise of personalization at scale to become fully customer-centric. Personalization is the only way forward; and we see that our approach pays off. Compelling results confirm that we chose the right technology for our mission.
Michiel Blonk
Michiel Blonk

VP Pricing & Revenue Management Europe I KLM Royal Dutch Airlines

Launch revenue-driving use cases with unified customer data and Ai-driven journeys

Gain Deep Insights of your Passengers

Unify your customer data across marketing channels and gain comprehensive insights into passenger behaviors.
 
Relay42 integrates CRM data — including demographic information, past bookings, and customer feedback — with real-time behavioral data such as website visits, flight searches, and email engagement.
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eBook Download

Data-Driven Marketing Strategies for Airlines

Discover methods for acquiring new customers, maximizing load factors, enhancing ancillary sales, boosting brand loyalty and retention, and improving customer satisfaction, equipping you with all the knowledge you’ll need to thrive in the competitive aviation industry.

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Omnichannel 1-to-1 Personalization

Connect every marketing channel - email, paid media, mobile apps, web, SMS, CRM, and more with our Journey Orchestration. Enable granular audience segmentation and AI-powered 1-to-1 journeys.

With anonymous web visitor tracking and activation, turbodrive personalization for both known customers and anonymous visitors, and maximize conversions.
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Connect Revenue Management with Digital Marketing

When ticket prices fluctuate based on demand, Relay42 can automate the communication of price adjustments across both owned and paid channels.
 
This way, your customers get the latest offers and changes, which maximizes their satisfaction.

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Let Predictive AI Boost Passenger Load Factor 

Forecast which potential passengers are most likely to convert from a marketing campaign with Relay42's predictive Journey AI models. Decide on the next best action on which offers and channels to activate.  

Leveraged alongside load-factor feeds from operational systems, and using our real-time, trained AI engine, scale one of your most important KPIs – the Passenger Load Factor. 
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Delight Customers & Improve Margins

Offering relevant ancillary is crucial for airline profits. Relay42 incorporates ancillary offerings into customer journeys to ensure the right offers are delivered to the right passengers, at the right time they need them. 

Erase the barrage of irrelevant promotions that damage your brand reputation, and replace that with relevant offers that your customers will enjoy. 
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Get Inspired by Leading Airlines

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Discover How KLM Unlocked Real-Time Personalization

KLM enhanced its marketing to orchestrate the entire customer journey with a personalization-first approach:

  • 25% increase in revenue through targeted email marketing.
  • 5% uplift in conversions via owned and paid channels.
  • 800% higher-than-average increase in email value through smarter personalization.

KLM's marketing team connected biddable media, owned channels, offline touchpoints, and internal systems to deliver highly relevant and timely communications.

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Relay42 Features at a Glance

Related Resources

How Airlines Can Increase Cross-Sales and Boost Customer Satisfaction

How Airlines Can Increase Cross-Sales and Boost Customer Satisfaction

14.6.2024 4 min read
How Airline Marketers are Raising the Bar with Intelligent Journey Orchestration

How Airline Marketers are Raising the Bar with Intelligent Journey Orchestration

8.2.2019 1 min read
3 Powerful Use Cases to Restart Airline Digital Marketing

3 Powerful Use Cases to Restart Airline Digital Marketing

2.7.2020 6 min read
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See Relay42 in Action

Experience a first-hand tour of the Relay42 Customer Data Platform with one of our consultants

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