Customer Journey Orchestration

Omnichannel Journeys

Connect owned, paid, web, social, and offline channels into one easy-to-use customer journey workflow to personalize every interaction.

Optimized Experiences

Run unlimited experiments across channels and control groups, while optimizing customer journey stages with our built-in predictive AI.

Triggered personalization

Capture more conversions with a truly real-time engine that triggers personalized cross-channel experiences when they need to happen.

Journey Analytics

Set and track goals throughout journeys, start to understand how journeys perform, and run test & learn experiments with actionable results.

“We would like to consistently serve relevant communications to our customers in all communication channels. The Relay42 platform helps to orchestrate this and improve the customer experience of our website and increase the relevance of our content in advertising.”

Travel & Transportation

Orchestrate Omnichannel Customer Journeys

Relay42 is the air traffic control for all your outbound and inbound channels, enabling marketing teams to unify the customer decisions they are making across email, web, mobile, paid media, social, call centers, and all other online or offline channels.

Simple drag & drop interface;
Setup wizards for creating audiences and journeys;
Decision-logic for every journey step;
Sophisticated paid media integrations;
Predictive AI models for real-time decisions.

Marketers can run test and learn experiments at scale across customer journeys, and leverage Relay42's Predictive AI models to make real-time decisions to better predict conversions, churn, and more...

Journey AI models to predict better outcomes in journeys;
A/B splits, control groups and insights at every journey step;
Experimentation for paid media, social and retargeting tests;
Set goals and track performance for unlimited journeys.

Relay42's Journey Orchestration module is a true real-time engine (under 200 milliseconds to be precise) to transform any experience into a personalized interaction that is proven time and again to drive up conversions.

Real-time streaming, processing, and orchestration of data;
Trigger instant personalization to all digital channels at once;
Intelligent personalization as prospects browse in-session;
Turn on Relay42's Predictive AI models for real-time decisions;
Connect non-marketing data for customer experience use cases.

Creating frictionless, cross-channel and personalized experiences at every stage in the customer lifecycle is the goal! Relay42's embedded journey analytics enable marketers to zoom out to fully understand and optimize every journey stage, audience or experiment.

Journey analytics at every step and experiment;
Set goals, milestones and track performance;
Drill down into audience insights;
Connect journey insights to BI and reporting suites.

Customer Success Story

NS increases conversions at scale with hyper-personalization

NS levelled up their customer journey orchestration by engaging their customers across multiple touchpoints, connecting data to enhance customer personalization programs:

14.9% increase in conversion rates through effective message distribution.
776% boost in click-through rates on their personalized website homepage.

Their marketing team succeeded in eliminating wasteful retargeting efforts using intelligent data insights, integrated journey orchestration across websites, email, display networks, and even television.

Unified Customer Profiles

Unify data from across the business to create profiles of known customers & anonymous prospects

Real-time Personalization

Personalize any channel, offer or experience in real-time for both known customers and anonymous prospects under 200 milliseconds

Audiences & Segmentation

Build and segment audiences using the full breadth of behavioural data, engagements and insights from your customers

Customer Insights & Analytics

Better understand your customers and their journey stages to create personalized experiences

Predictive Analytics & AI Models

Train and deploy AI models to predict conversions, churn, next best actions and more

Data Privacy, Compliance & Security

Structure your customer data, while adhering to the most stringent compliance regulations