Relay42 for Recruitment & HR

Recruitment marketers face the challenge of personalizing candidate experiences due to siloed customer data living in scattered sources and legacy systems.

To have a competitive advantage in the talent industry, marketing teams need a CDP that helps them launch industry-specific use cases, drive real impact in talent acquisition, candidate nurturing and employer branding.

Check out one of our experts explaining how Relay42's CDP can help recruitment brands to create use cases based on first-party data to deliver more personalized campaigns that accelerate talent acquisition efforts.

Customer Success Story

Randstad's journey to data-driven and personalized marketing

Boost Candidate Conversion Rates

Personalize the candidate experience, from the first application touchpoint to offer acceptance, increasing the likelihood of successful hires.

Drive Employee Retention & Engagement

Craft employee engagement journeys backed by unified customer data that support continuous growth, satisfaction, and loyalty.

Accelerate Hiring Processes

Slash the time-to-hire by connecting applicant tracking systems with predictive AI. Get candidates from 'apply' to 'accept' at lightning speed.

Strengthen Employer Branding

Deliver personalized content and experiences that leave a lasting impression on candidates and employees, boosting your employer brand reputation.

Get The Full Picture of Candidate Journeys

Connect and analyze every interaction from job searching to hiring, onboarding, and career progression.

Unify candidate and employee data across your tech stack, and gain a unified customer view of how every candidate and employee is interacting with your brand. Eliminate friction points in the journeys to deliver the top-notch campaigns that attract top candidates.

Achieve Multichannel Personalization

Personalize every candidate interaction across email, job boards, online chat, paid media, SMS, mobile apps, and more with Journey Orchestration.

Track and activate both known and anonymous candidates for in-session personalization, providing the right resources for prospects visiting your careers page. Increase conversions with seamless application journeys.

Craft the Entire Employee Journey

Align recruitment efforts with long-term employee engagement. As candidates become employees, Relay42 continues to connect data across HR systems, performance tools, and career development programs.

Design end-to-end experiences that increase placements by matching the right candidates with the right opportunities, deliver improved intent signals to sales teams, and foster long term relationships with happy employers.

Let AI Predict Talent Acquisition Success

Which candidates are most likely to convert from your talent pool, and which roles should be offered? Relay42’s Predictive Journey AI helps you take action before it’s too late.

Our AI models allow you to make decisions based on behavioural data and foresee the next best action - whether it’s a candidate re-engagement campaign or a personalized onboarding experience.

Why EU Brands Should Work with EU-Based CDPs

15.10.2024 5 min read

The Customer Journey Mapping Data Checklist

11.11.2024 1 min read

Zero-Party Data, Chatbots and Connecting the Dots: The Future of Conversational Marketing

13.9.2024 5 min read

Unified Customer Profiles

Unify data from across the business to create profiles of known customers & anonymous prospects

Real-time Personalization

Personalize any channel, offer or experience in real-time for both known customers and anonymous prospects under 200 milliseconds

Audiences & Segmentation

Build and segment audiences using the full breadth of behavioural data, engagements and insights from your customers

Customer Insights & Analytics

Better understand your customers and their journey stages to create personalized experiences

Predictive Analytics & AI Models

Train and deploy AI models to predict conversions, churn, next best actions and more

Data Privacy, Compliance & Security

Structure your customer data, while adhering to the most stringent compliance regulations

Customer Journey Orchestration

Orchestrate and optimize customer journeys across all your paid and owned channels

Integrations & Connectors

Leverage hundreds of integrations and connectors to play seamlessly with your existing marketing technology stack

CDP For Recruitment & HR

Discover How Randstad Unlocked Real-Time Personalization

Randstad's journey to data-driven and personalized marketing