Relay42 for Travel & Leisure & Hospitality

Marketers in the travel, leisure and hospitality industries need to capture conversions in the moments that matter, while optimizing media spend. Personalized experiences are essential while hindered by with disconnected data spread across multiple systems.

Relay42's CDP for Travel & Leisure equips marketing teams at hotels, tour operators, cruise lines and train services with the ability to unify fragmented data and transform it into personalized offers and campaigns that convert.

Let our expert here explain how to be successful with a Customer Data Platform.

“We would like to consistently serve relevant communications to our customers in all communication channels. The Relay42 platform helps to orchestrate this and improve the customer experience of our website and increase the relevance of our content in advertising.”

Ron Schneider

Head of Marketing & Sales at NS

Personalized Traveler Experiences

Use unified customer data to create personalized in-session recommendations, such as service upgrades, exclusive discounts, or activity suggestions.

Anonymous Acquisition & Targeting

Track the behavior of anonymous website visitors as they browse hotel stays, train routes, or cruise packages, and create personalized ads.

Personalized Loyalty Rewards

Consolidate loyalty program data, booking history, preferences, and engagement with past promotions into one unified view to trigger special offers.

Proactive Support & Recovery

Use live operational data (like train delays, room availability, or cruise route changes) to trigger personalized notifications to affected travelers to maintain satisfaction.

Get The Full Picture of Traveler Journeys

Unify customer data across all of your online and offline channels and gain comprehensive insights into booking behaviors.

Relay42 integrates customer data from email, paid media, mobile apps, social, web, SMS, CRM, and more to unify all demographic information, past bookings, and customer feedback in real time to give you the single view of each customer profile.

cdp-solution-for-travel-leisure-hospitality

Cross-Channel Personalization

Relay42 helps you use unified customer data to deliver personalized booking experiences across all touchpoints. This enables your marketing team to personalize offers no matter which channel they use to engage.

If a customer or prospect looks at cruise packages for the Caribbean, they’ll instantly see relevant offers on social media, receive destination-specific email deals, and get exclusive cruise package notifications on their app.

Provide Dynamic Support to Customers

When delays, cancellations, or disruptions occur, send personalized alerts and updates about delays, booking changes, or rebooking offers via email, SMS, or app notifications in real-time to leave no space for negative reviews.

Provide customer support teams with unified guest profiles, so agents have full visibility into past bookings, service history, and past interactions to solve issues in light speed.

Boost Journeys with Predictive AI

Tap into the power of Next Best Action and predictive AI to forecast traveler preferences and recommend tailored offers.

Crunch Big Data on guest preferences, booking history, and real-time browsing behavior to recommend offers that are most likely to convert. If a traveler browses first-class train seats but hasn’t booked, the system can send them an exclusive deal via email or an app notification.

Customer Success Story

NS increases conversions at scale with hyper-personalization

NS levelled up their customer journey orchestration by engaging their customers across multiple touchpoints, connecting data to enhance customer personalization programs:

14.9% increase in conversion rates through effective message distribution.
776% boost in click-through rates on their personalized website homepage.

Their marketing team succeeded in eliminating wasteful retargeting efforts using intelligent data insights, integrated journey orchestration across websites, email, display networks, and even television.

Unified Customer Profiles

Unify data from across the business to create profiles of known customers & anonymous prospects

Real-time Personalization

Personalize any channel, offer or experience in real-time for both known customers and anonymous prospects under 200 milliseconds

Audiences & Segmentation

Build and segment audiences using the full breadth of behavioural data, engagements and insights from your customers

Customer Insights & Analytics

Better understand your customers and their journey stages to create personalized experiences

Predictive Analytics & AI Models

Train and deploy AI models to predict conversions, churn, next best actions and more

Data Privacy, Compliance & Security

Structure your customer data, while adhering to the most stringent compliance regulations

Customer Journey Orchestration

Orchestrate and optimize customer journeys across all your paid and owned channels

Integrations & Connectors

Leverage hundreds of integrations and connectors to play seamlessly with your existing marketing technology stack

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