Relay42 for Retail & e-Commerce

Retail and e-commerce marketers struggle with fierce competition, delivering real-time personalization across channels where their audiences browse at, all while their customer data lives in separate silos.

Relay42's CDP for Retail & e-Commerce provides marketers with a tool that unifies fragmented data coming from various online and offline channels, craft connected and multichannel shopping experiences, and reach their audiences in channels that they want to be reached, in real-time.

Hear from our expert about how Relay42 transforms retail marketing to improve new customer acquisition, boost revenue and quality of shopping journeys, and guarantee buyer loyalty.

“I was pleasantly surprised by the speed and effectiveness of the onboarding process and was very happy to work with such amazing team. We went from workshop to onboarding in just 8 weeks, in time for campaign launches in the first half of the year.”

Alice Yang

Senior Global Digital Manager Paid Media at Levi’s

''What I like about the Relay team is that they don’t come at you with the Relay business model and then try to shoehorn your business to match that. It’s been really collaborative, and we’ve explored those different ways of working and how we can improve processes so that it fits our business challenges from a Heineken perspective.''

Alison Hawkins

Digital Media & Marketing Manager at Heineken

“The Relay42 platform offers us a two-way street for success with data - and a street where we can pave the way. Not only are we able to make all insights actionable across any customer context; but with this solution we’re able to choose our marketing tools without limitations.”

Robert Vonk

Manager Online Marketing & Data at Mazda

Anonymous Customer Acquisition

Track anonymous visitors in real-time and capture behavioral data, such as browsing patterns, views, and time spent on pages. Boost conversion rates and turn new visitors into loyal customers.

Personalized Omnichannel Marketing

Integrate data from all online and offline touchpoints (web, app, POS, in-store interactions, etc.). Build stronger connections with customers and increase engagement.

Inventory-Driven Campaigns

Synchronize inventory data with marketing efforts to promote products with high stock or push discounts for slow-moving items. Increase sales and avoid missed opportunities due to unavailable products.

Retention and Loyalty Management

Analyze customer behavior to identify high-value and at-risk customers. Personalize loyalty of campaigns with tailored rewards, discounts, and early access to new products.

Discover the Shopper’s Journey in Full

Bring your shoppers' data from purchase history to in-store visits, online browsing habits, social media encounters, loyalty program interactions - you name it.

Relay42 enables retail marketers to connect all scattered data into a unified customer profile of each shopper. That is your golden data to craft customer experiences that don't disappoint, and arrive just in time.

cdp-solution-for-retail-ecommerce-relay42

Make Every Shopping Moment Count

From abandoned cart recovery to post-purchase engagement, Relay42 lets you personalize each stage of the retail journey to your shoppers' needs.

Use customer data to power dynamic product recommendations, and send timely reminders that bring customers back to the shopping cart. This way, you are always ahead of your shoppers to determine their next move, and ready to delight them with tailored offers.

Align Marketing with Inventory for Faster Conversions

Sync inventory systems with omnichannel customer journeys to promote what's available right now. Highlight trending products with targeted promotions across email, SMS, web, paid media, social media, and in-store displays, or quickly clear out excess stock.

The real-time data sync will be a life saver during special campaigns and high-demand times like Black Friday.

AI That Anticipates Shopper Needs

Relay42 uses Predictive AI to identify shopper behavior for all types of customers - those at risk of churning, or those that are interested in a special product and keep on coming.

Craft campaigns that resonate with each buyer's behaviors and needs with our AI engine, and reach your audiences exactly in the way they want.

+90% Increase in requests for information

Mazda

8M unique people identifiers

Heineken

Customer Success Story

How Levi's connected customer data across channels and increased their marketing effectiveness

Levi’s levelled up their customer data management with Relay42 by getting a unified view of their online and in-store customers, and then leveraged the data to improve their customer acquisition programs:

377% conversion rate increase on Facebook and Instagram
326% decrease in CPM & 65% in CPC spend on programmatic
115% conversion rate uplift on brand search

Onboarded in only 8 weeks across a range of uses cases, Levi's were able to improve online and offline audience prospecting and post-sale retargeting, in-market web retargeting, and audience suppression.

Unified Customer Profiles

Unify data from across the business to create profiles of known customers & anonymous prospects

Real-time Personalization

Personalize any channel, offer or experience in real-time for both known customers and anonymous prospects under 200 milliseconds

Audiences & Segmentation

Build and segment audiences using the full breadth of behavioural data, engagements and insights from your customers

Customer Insights & Analytics

Better understand your customers and their journey stages to create personalized experiences

Predictive Analytics & AI Models

Train and deploy AI models to predict conversions, churn, next best actions and more

Data Privacy, Compliance & Security

Structure your customer data, while adhering to the most stringent compliance regulations

Customer Journey Orchestration

Orchestrate and optimize customer journeys across all your paid and owned channels

Integrations & Connectors

Leverage hundreds of integrations and connectors to play seamlessly with your existing marketing technology stack

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