In just a few short decades, the airline industry has gone from a luxury to a necessity. Flying has never been as accessible as it is right now, and that makes your job as an airline marketer both fun and challenging. Your mission? To attract more customers, fill more planes at a lower cost per passenger, and then make sure all of your customers keep coming back happily — forever.
Airlines and airline marketers are working hard to overcome the challenges of increasing customer demand, tough competition and rising costs. But for many, the question still remains: what is the most effective way to drive ROI?
While no airline can thrive on customer acquisition alone, welcoming new customers to the fold remains vital for healthy growth and short-term revenue. There’s a constant stream of new customers in the market for flights, and the last thing you want to do is give them away to the competition.
Acquiring new customers takes time and targeting, but if you can bring in the right travelers, you’ll more than earn back your investment.
Ancillary sales are one of the best ways to meet your revenue targets and increase customer satisfaction simultaneously. From seat upgrades and snacks to additional baggage and in-flight entertainment, there are countless opportunities to upgrade your customer’s experience and increase profitability.
The trick is knowing what to offer who, and when.
Your customers want to enjoy an easy, relaxed journey from doorstep to doorstep — and that’s where partner cross-selling comes in.
Offering products and services outside of your own portfolio helps you go the extra mile with your customers. Plus, partner cross-selling can offer a great revenue stream on top of your own products and services.
Half-empty airplanes just don’t generate as much revenue.
Maximizing load factor is no simple feat in such a competitive landscape, and you can’t expect to compensate for empty flights with ancillary sales or partner cross-sells. After all, if there’s no one in the plane, who’s signing up for the extras?
Your competition isn’t going anywhere. But if you do it right, your customers won’t be going anywhere either.
Increasing customer loyalty and retention is essential in the highly competitive airline industry. Customer retention requires fewer resources than acquiring new customers, which translates to a lower cost of sale. That makes it your task to ensure customers are satisfied and engaged, even when they’re between journeys.
Request a demo to learn how our platform can help you maximize results with orchestrated, end-to-end customer journeys and true 1:1 personalization at scale.