How to Build a Revolution in Customer Relationships

Revolutionizing the way you connect with your customers requires a next-generation approach to unifying data from every -- and any -- source. With the ability to create a strong foundation of customer data, pulled from all customer-facing channels into one repository, you can start targeting your communications and services to individuals you know, at a greater scale, rather than audiences who look like them.

Enriching your data with 2nd- and 3rd-party sources will help you reach new customers, but starting with customers' own data is the key to deepening the valuable relationships you already have.

Now comes the strategy for true personalization, no matter how many interactions need to be custom-tailored to each customer. We’re here to show you how AI really does bring value to business in anticipating the behavior and next actions of customers, by applying context-specific calculations and creating greater efficiencies.

The key is having all of your data in one place and in a usable (i.e. raw) format for algorithms to use, then developing calculations that are specific to the needs and actions of your customers and your industry to act on that data.

Personalization is the buzzword of the moment, but we want to make sure it lives up to marketing’s great expectations of dynamic delivery, too. When it comes to true customer-centricity, it's not good enough to deliver a personal experience that is forgotten as soon as the customer switches from desktop to mobile, or from website to call center. Personalization needs to be as dynamic and flexible as your customers are. This is the value of sequencing customer journeys, which contain the ingredients needed to engage the right people, at the point that it matters.