How to build a revolution in customer relationships
Keeping pace with your customers, by intelligently orchestrating journeys
We know by now that customers change where they're going, and how they want to be reached, from one day to the next.
A moving world of marketing is here to stay.
Your team struggles to mirror journeys to reflect a lifetime of customer interactions and loyalty. Too much time organizing data out of silos, and into sequences which make sense to either the business, or the customer - but often not both.
Meanwhile, you’ve missed the opportunity to connect. So how do you handle the big bang of data? How could this look in not ten years, not five years, but this year?
Bring together disparate data sources
The Relay42 platform takes a next-generation approach to unifying data from every, and any source. With the ability to create a relevant foundation of customer data, whichever way works best, you can base your focus on individuals you know, at greater range - rather than audiences who look like them.
Know your customer’s next step - sustainably
Now comes the strategy for mass personalization, no matter what the future holds. We’re here to show you how AI really does bring value to business in anticipating the behavior and next actions of customers, by applying very specific context and creating greater efficiencies.
Adding orchestration to give context to content
Personalization is the buzzword of the moment, but we want to make sure it lives up to marketing’s great expectations of dynamic delivery, too. This is the value of sequencing customer journeys which contain the ingredients needed to engage the right people, at the point that it matters.
And there’s more…
