Travel Insights Hub

Journeys to loyalty with customer data

Journeys to loyalty with customer data

Unleash the power of understanding

Exceeding customer expectations by anticipating their needs and offering just-right service has never been more important in the travel industry. And the only way to know the right thing to say is to listen. That's why travel companies must activate their customer data today - to mirror customers' movements one-for-one, as they browse for trip options in any way they prefer.

Companies are getting wise to capturing the hearts of frequent, fast-moving travelers by using the data their customers give to them every day:  scaling true personalization to help customers get from A to B on their own terms, time and time again.

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3 huge opportunities to engage your most fickle traveler tribe

As third-party aggergators swallow up the marketplace, how can more traditional travel players keep their most diverse and least loyal travelers coming back?
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Activating your customer data to win the hearts of your travelers

Customers are able to discover and book travel experiences faster and more easily than ever before. And as the race to match their every move intensifies, one-size-fits-all digital distribution no longer serves travel companies. But what they do need is right there at their fingertips: customer data. 

This powerful marketing asset can be used to offer precisely the right travel product for your customer, on their preferred channel, with just-for-them content.  

Coupled with the right technology, this customer data can fuel customer journeys which match and exceed your traveler’s dream experiences - creating ongoing value, driving ROI and customer loyalty.

This is where guessing a customer’s behavior, and path to conversion, turns into knowing it. It means the difference between bidding for outreach based on assumptions - and scaling a direct, unique real-time response for every customer.

See how travel companies can create incredible experiences by activating customer data.

Customer-led personalization

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KLM activates data in real-time using Relay42 & Google

Read how KLM developed smarter, more effective media buying models through data with scalable predictive modeling across all touchpoints in the customer journey.

See the Relay42 platform in action

Request a demo and understand how our platform can help you to start delivering orchestrated, end-to-end customer journeys and get to true 1:1 personalization at scale.