Relay42 for Airlines

Powering 1:1 Customer Journeys for Airlines

Relay42 is the first real-time Customer Data Platform (CDP) specifically tailored to the needs of airline brands. It supports industry-specific use cases related to improving passenger load factor, real-time customer acquisition, and increasing ancillary sales.

Working closely with leading airlines like KLM, Air France, and Transavia, our technology and expertise in the airline sector is second-to-none enabling us to accelerate your time-to-value from a CDP investment.

TRUSTED BY GLOBAL AIRLINE MARKETING TEAMS

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Relay42 Empowers Airline Marketing Teams to:

DRIVE CUSTOMER ACQUISITION IMPROVE PASSENGER LOAD FACTOR INCREASE ANCILLARY SALES BOOST CUSTOMER SATISFACTION AND RETENTION INCREASE PARTER CROSS-SALES

Equip Your Marketing Team with a CDP Built for Airlines

Gain Deep Insights of your Passengers

Unify your customer data across marketing channels and gain comprehensive insights into passenger behaviors.

Relay42 for Airlines enables marketing teams to integrate CRM data—including demographic information, past bookings, and customer feedback—with real-time behavioral data such as website visits, flight searches, and email engagement.

Our multi-key identity resolution constructs detailed profiles of both customers and prospects, regardless of their login status. By consolidating demographics, transactions and behaviors, marketers have a 360-degree customer view and detailed insights at their fingertips.

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Omnichannel 1-to-1 Personalization at Scale

With a single customer view marketers can begin using these insights to drive hyper-personalized customer journeys.

The Relay42 Journey Orchestration module integrates every marketing channel (email, paid media, mobile apps, web, SMS, CRM, etc) to enable granular audience segmentation and AI-powered 1-to-1 journeys.

Better still, with anonymous web visitor tracking and activation, we empower 1-to-1 personalization at scale for both known customers and anonymous visitors. As a result, airline brands can improve their addressability and maximize conversions.

Integrating Revenue Management with Digital Marketing

Relay42 for Airlines is designed to seamlessly integrate revenue management systems with digital marketing programs.

When ticket prices fluctuate based on demand, Relay42 can automate the communication of price adjustments across both owned and paid channels, ensuring that customers are promptly informed of the latest offers and changes, thereby maximizing revenue.

Optimizing Passenger Load Factor

With Relay42, marketers can connect real-time passenger behavior with the current Passenger Load Factor (PLF), enabling them to target passengers most likely to book flights with lower PLF. By integrating load-factor data from operational systems and utilizing our real-time engine, Relay42 for Airlines offers a powerful solution to optimize flight occupancy, increase customer satisfaction, and simultaneously improve PLF.

Boosting ancillary sales with AI

Maximizing profit margins on each passenger booking through relevant ancillary products is essential for airlines. Relay42 for Airlines seamlessly integrates ancillary offerings into the customer journey and leverages predictive AI models to boost ancillary sales.

These capabilities not only increase flight profitability but also enhance the customer experience by delivering timely, relevant offers while eliminating the clutter of irrelevant promotions that can damage your brand.

Managing Disruptions for Improved Passenger Experience

Relay42 for Airlines seamlessly integrates customer service and call-center interactions with marketing workflows, aligning marketing and customer service efforts.

This coordination ensures optimal management of flight disruptions, allowing marketing campaigns to be paused during stressful times for your passengers, and resume once issues are resolved, thereby enhancing customer satisfaction overall.

"We were looking for a powerful solution to be able to interconnect our digital channels.... to our CRM. Relay42 fits perfectly in this, because what we wanted to achieve was to break down silos and implement an omnichannel strategy, so we could actually tell our story to the customer on the right channel at the right time.”

Jad NaciriCustomer Data Strategist | Air France