As part of the program of our annual 2020 customer event for the APAC region, we invited Chawana Keeratiyutamonkul, Managing Director of CJ WORX Group, Thailand’s largest independent agency and one of the most awarded agencies in Asia. With more than 14 years of experience, Chawana has worked with over 500 brands and has been leading the agency’s shift from being purely a creative agency towards becoming ever more data-driven.
In this fireside chat, Jan Willem and Chawana discuss the importance of investing in an omnichannel strategy, and the business value of activating data to reach the right audience.
Topics they're covering include:
If you enjoyed this video, you might want to check out the second talk that took place during our customer event in APAC: 'First-party data: a matter of survival', by our partners from Artefact.
In this video presentation, you'll learn more about the role of first-party data in digital transformation, and you'll see how international brands leverage data to build customer loyalty.