The Future of Customer Journeys Conference Recap

SHARE

We gathered online marketers from 13 countries and 3 continents at the end of 2020 to connect and learn from each other at our annual customer conference.

The theme was all about sharing best practices on how brands can prepare their customer journeys for a future of online marketing without third-party cookies. Our program featured identity management experts, leading consulting partners, as well as our own Relay42 specialists. If you missed the live event, then you're in luck, because you'll find a complete overview with all of the recordings below.

Are you preparing for the impending demise of the third-party cookie? The sessions below will help any digital marketing team:

  • Understand the implications of the loss of third-party cookies for online marketing.
  • Get insights on how leading brands are adapting to the changes.
  • Learn best practices for building a successful identity management strategy.


HOW TO UNLEASH THE POWER OF DATA TO BOOST CUSTOMER ACQUISITION | CJ WORX GROUP    

The day started with a fireside chat between Chawana Keeratiyutamonkul, Managing Director of CJ WORX Group, and our APAC lead, Jan Willem van Walsum.

During this session, they discuss broadly the importance for brands to invest in building an omnichannel strategy and utilize their data to personalize their messaging across channels.

According to Chawana, the perception of data has evolved and the way smart businesses are activating it today can drastically increase customer acquisition.


Watch the full talk


FIRST-PARTY DATA: A MATTER OF SURVIVAL | ARTEFACT APAC

For our second session in the APAC region, we invited Kevin Cheung, Director Data & Consulting, and Serene Tan, Regional Director, Media & Activation at Artefact APAC.

In their presentation, they shared in-depth insights on the role of first-party data for digital transformation, as well as practical examples of successful data-driven strategies by global brands.

If your organization is about to embark on a digital transformation journey, check out Artefact's practical three-step process to help you get started now.
Watch the presentation


HOW TO BUILD A FUTURE-PROOF IDENTITY MANAGEMENT STRATEGY | OMD

Which digital marketing areas will be affected the most by the demise of 3rd-party cookies? And how can you ensure that you can continue to recognize your customers and reach them with personalized messaging across channels?

Get first-hand insights on identity management by Miles Pritchard, Managing Partner at OMD.
Watch the full presentation


HOW AN IDENTITY MANAGEMENT STRATEGY YIELDED AN 85% RETENTION RATE OF USER PROFILES | TAPAD

In this fireside chat, our UK lead Kunal Jogia, and Tom Rolph, VP International at Tapad, discuss in detail what marketers should be watching out for in order to build a solid cross-device identity resolution.

In this session, they talk about the most common challenges that marketers face around first-party data, and how successful brands are turning these challenges into business opportunities.


Watch the fireside chat


HOW AIR FRANCE IS PREPARING FOR A WORLD WITHOUT THIRD-PARTY COOKIES

How did Air France adapt their digital marketing strategy to the challenges of COVID-19? And how is the team preparing for a future without third-party cookies? Learn the answer to these questions directly from Jad Naciri, Customer Data Strategist at Air France-KLM.

In this fireside chat, Jad shares how first-party data enables Air France to understand the needs of their customers and how the digital marketing team is leveraging it to personalize their communication and to build long-lasting relationships with their customers.
Watch the video


JOIN OUR CDP WEBINAR

If you enjoyed watching the videos from our customer conference, you might want to learn more about how Customer Data Platforms (CDPs) can help you build a first-party data strategy.

Join us at our upcoming webinar with our CEO and co-founder, and learn how CDP orchestration can help you activate your data to build meaningful relationships with your customers.