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On-Demand Webinar: How to Actually Generate Value with a CDP

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On-Demand Webinar: How to Actually Generate Value with a CDP

Digital is on the rise with traditional brands, especially in APAC.

As a marketer, you have never known so much about your customers, and Customer Data Platforms (CDPs) promise to help organize that information to make it easier to draw conclusions. But that begs the question: how do you actually create tangible business value with a CDP?

Watch this on-demand session below hosted by relay42 CEO and founder to learn:

  • The current market developments that are necessitating CDP technology

  • Different types of CDPs and the ways they can — and can’t — bring value
  • The real CDP value proposition
  • How leading brands in the APAC generate real value with a CDP
  • How to prepare your marketing landscape for the future