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Infographic: Rethinking Digital Marketing in a Post-Cookie Era

Rethinking Digital Marketing in a Post-Cookie Era

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24/07/2023 

The timeline for digital marketing to adapt to a world without third-party cookies (3PCs) is coming fast! Despite Apple introducing Intelligent Tracking Protection (ITP) for its Safari browser in 2017, and Mozilla's Enhanced Tracking Protection in 2019, Google's Chrome commands 65-70% of all web searches globally and relies on advertising via third-party cookies to the tune of 90% of its revenues. Google's timeline for the deprecation of the third-party cookie is already in flight too:

With these timelines fast upon us, Relay42 decided to survey 300+ CMOs to find out how they’re adapting their marketing strategies and solutions to be able to thrive in a ‘cookieless world’. 

Access the infographic below for a roundup of the key findings, or download the full 44-page insights report:

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Download the full report: Re-thinking Digital Marketing in the Post-cookie Era

Download the full 44-page report for more insights about how digital marketing teams are adapting their solutions and strategies for the 'cookieless world':

  • 319 marketing leaders from across the globe recognize the urgency to adapt to the impending deprecation of third-party cookies in Google Chrome. 
  • Almost three-quarters (72%) of respondents say the loss of the third-party cookie poses a major challenge for their businesses. 
  • 55% of brands are at risk of losing valuable data as the transition to GA4 remains incomplete. 
  • Organizations using a Customer Data Platform (CDP) are 7X more likely to see the shift away from third-party cookies as positive than those without (30% vs 4%). 

Rethinking Digital Marketing in a Post-Cookie Era

Read this global report and find out how well-prepared global brands are for the challenge of adapting their digital marketing strategies to the cookieless world.
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REPORT