How Utilities Marketers Increase Customer Loyalty

by Kalina Dancheva on 10.4.2023

<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >How Utilities Marketers Increase Customer Loyalty</span>

Are you striving to create meaningful and lasting relationships with your utility customers?

For marketers in Utilities, building customer loyalty is key to long-term success. Loyal customers are more likely to continue using their services, even when faced with competitive offers or market changes.

In this video, our Customer Success Manager Marion Traa shares how Customer Data Platforms help marketers in the utilities to deepen customer engagement and increase customer lifetime value.

 

So how can CDPs help Utilities?

A CDP allows the marketing team to unify customer data and personalize the communication on all touchpoints at the right moment. For example by proactively communicating with customers on a fixed-term contract with an approaching end date. 

By simply making existing customers aware of their expiring contract and offering them a personalized deal rewarding their loyalty you demonstrate that you are anticipating their needs. 

Being proactive will allow you to not only increase the customer's lifetime value but will also save you costs on call center agents.

Get in touch with our team and let our experts help you take your CDP program to the next level.