How to Actually Generate Value with a CDP?
If you’re talking about CDPs, value should always be at the core of the conversation. It’s easy to get lost in the details of tech — and details are important — but we always have to zoom back out and ask that big question: where is the value? For our business and for our customers.
Watch this on-demand session below hosted by Relay42 CEO and Founder to learn:
- The current market developments that are necessitating CDP technology
- Different types of CDPs and the ways they can — and can’t — bring value
- The real CDP value proposition
- CDP orchestration use cases that generate real value
- How to prepare your marketing landscape for the future