But it’s also about delivering the right service to the passenger – and making it personal. By using a DMP to connect Revenue Management Systems, with CRM, loyalty programmes, social media, website, mobile app and more, you can go beyond expectations. Send a relevant message, to the right person, for the right flight, at that key moment – before they look elsewhere.
Imagine Ms Jones is browsing for flights to Paris on your website, and is a member of your loyalty programme. You wait one week, then you use cross-device identification to re-target with a personalised offer via email – her next-best-channel. With a special deal just for her, at an optimum time, she books a ticket. When Ms Jones checks in on the mobile app, she receives an ancillary offer based on her preferences. She opts for extra legroom, of course.
Welcome to a world with a smart Data Management strategy.
We believe we can make a difference if we are truly customer-centric. But, we are a 97 year-old airline with legacy systems in place, so having a unified digital profile, connecting APIs, systems and making them work in unison, in real-time - that's the challenge; the challenge Relay42 has resolved.
Our whitepaper is a travel marketer's window seat into real-time customer acquisition. Inside, find a practical, transferable guide to preventing empty aeroplanes and wasted resources, through smart data management.Download