If Mr Morris already has a savings account, why wouldn’t you stop showing him ads for the same product? Time to personalise outreach through enriched customer profiles, and deliver based on customer value.
Another example; car loans. Using our Data Management Platform (DMP), you can digest your own data to take credit history into consideration, and target the right customers. You can show offers only to the people who are eligible, and save on media spend.
At TNT we want to deliver outstanding customer experience. This means that we need to connect all our customer data sources to achieve a single customer view for personalised and relevant messaging. Disrupting our ecosystem was undesirable; instead of a marketing cloud solution, we chose a plug-and-play solution: Relay42.