If Mr Morris already has a savings account, why wouldn’t you stop showing him ads for the same product? Time to personalize outreach through enriched customer profiles, and orchestrate your outreach based on customer value.
Another example; car loans. Using our next-generation Data Management Platform (DMP), you can digest your own data to take credit history into consideration, and use integrated Artificial Intelligence to target the right customers. You can show offers only to the people who are eligible, and optimize your media spend.
Relay42 is a next-generation data management solution for Financial Services Providers, the only platform with integrated Artificial Intelligence and Orchestration that helps brands anticipate and address customer needs, wherever they go. Our Intelligent Orchestration Platform transforms your data into meaningful relationships by connecting internal & external data, and activating it on every channel, each touchpoint, and any smart device.