Our solutions

For Finance

HOW TO GENERATE CUSTOMER VALUE

For the average customer, the financial journey is continual, indispensable and, at times, uncertain. Banks are faced with the task of shifting from product-centric to customer-centric through data, to be there at every juncture. The challenge is to establish a presence that is timely and relevant — to shape preferences through smarter application of customer data. Whether it’s buying a house or starting a business, you have an opportunity to connect with your customer at those critical moments when important life decisions are being made.

Invest in your data

Gain useful insights on each customer by unifying data across marketing channels.

Make calculated decisions

Use a customer-centric approach with unique one-to-one interactions.

Leverage your interactions

Engage with each customer across their preferred marketing channels in real time.

Increase customer value

Enhance your customer experience by orchestrating unique end-to-end journeys.

Being customer-centric starts with your customer. Not someone who looks like them.

We would like to consistently serve relevant communications to our customers in all communication channels. The Relay42 platform helps to orchestrate this and improve the customer experience of our website and increase the relevance of our content in advertising.

Ron SchneiderHead of Marketing & Sales