Intelligent Journey Orchestration

Intelligent Journey Orchestration

BECAUSE CUSTOMER-CENTRICITY IS YOUR PRODUCT

What if businesses could forge a new relationship with customers based on trust and respect? No more spam — only relevant, personalized messaging in the moment it matters most. 

Intelligent Journey Orchestration makes that possible by leveraging the power of data and AI to give customers real-time personalized experiences across the entire journey — online and offline, on every channel.

Orchestration

Orchestration

Across all channels — paid and owned, marketing and service
Activation

Activation

At an individual level rather than audience based
Personalization

Personalization

1-to-1 personalization of messaging and content throughout journey
Security

Security

Full control over consent and data collection

Relay42’s Intelligent Journey Orchestration

The Relay42 platform uniquely combines TMS, DMP, CDP, and Journey Orchestration capabilities. This approach translated to data collection, storage, processing and activation that is truly customer-centric.

What makes it so effective is that it follows customer behavior and preferences across technologies, instead of forcing the customer to take certain actions in order to be recognized and remembered by the business.

Relay42’s Intelligent Journey Orchestration

This is Intelligent Journey Orchestration

  • Orchestration across all channels — paid and owned, marketing and service
  • Activation at an individual level rather than audience based
  • Remove and add profiles from journeys in real-time
  • Built-in experimentation to prove and optimize results
  • 1-to-1 personalization of messaging and content throughout journey
  • Enterprise connectivity
  • Profile-based instead of cookie-based for a flexible, future-proof ID management approach
  • Real-time identifier mapping and merging for always-up-to-date profiles
  • Merge offline data in real-time — no 24-hour processing delay
  • Constant response to event-based interactions
"We were looking for a powerful solution to be able to interconnect our digital channels.... to our CRM. Relay42 fits perfectly in this, because what we wanted to achieve was to break down silos and implement an omnichannel strategy, so we could actually tell our story to the customer on the right channel at the right time.”


Jad NaciriCustomer Data Strategist | Air France
Airfrance

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